The rise of business-centred design

Advocating for the user business If you pay attention to UX design discourse online, you might think that our job is "advocating for users." Our job is to make money for the business, just like everyone else. We are best suited to doing that by understanding our users' needs and designing solutions to their problems that align with business goals. Advocating for users is important when it supports a business objective. UX design education tends to focus a lot on understanding users. The...